No Pobre TV. The film is set in the small town of Chunar, near Varanasi. Ittu Si Baat is a slice-of-life story of an up-and-coming cricketer who falls in love with his childhood friend. "A modern take on first love, it's a sweet small-town love story loaded with teenage innocence comprising a talented and versatile star cast. The movie will take the audience on the journey of Bittu, who learns about the aspirations of his childhood crush Sapna and the extent to which he goes to fulfill her dreams.