No Pobre TV. The film's narrator, an observer modeled on the critic Walter Benjamin, takes us on a journey through a variety of urban landscapes, examining public spaces and making connections between light, perception and the culture of attractions in today's consumer society. Structured as a documentary essay in the spirit of city symphony films, ELECTRIC SIGNS features footage in Hong Kong, Los Angeles, New York, and other cities around the world. Also featured are interviews with prominent lighting designers; advertising and marketing professionals; urban sociologists and visual culture experts; and community activists.