No Pobre TV. Valentim, Kodak and Eddie have known each other since they were little and are shopkeepers at Galeria Futuro, a shopping center in Copacabana that boasted luxury and pomp in its past, and which today, is nothing more than a sad and decaying place. Full of debts and on the verge of bankruptcy, the gallery's management is surprised by a millionaire proposal from a Pastor, who wants to transform the space into an Evangelical Church. The three friends are devastated by the possibility of losing the much-loved Galeria Futuro, but with the help of Paula, a newly arrived shopkeeper, they will create a wild and surreal plan to try to save the Gallery and prevent its sale.