No Pobre TV. Dino Fabrizzi is the number one seller of the Maserati dealership in Nice. At 42, he arrives at a turning point in his life, the position of director is openly proposed and his companion for a year, Helen, has the firm intention to marry her. For Dino, life is great, except that this perfect life was built on a lie. Dino is actually called Mourad Ben Saoud. Neither his boss nor Helen and even less his parents are aware of this false identity. In ten days begins Ramadan and Mourad who passes every year will this time assume the promise made to his sick father. Taking part in Ramadan, For Dino - the Italian - it will not be easy.