No Pobre TV. More and more fair trade labels are entering the market and are being positively received by consumers. In 2012, around five billion euros were spent on fair trade products. But is it really always fair where it says fair? Filmmaker Donatien Lemaître visited plantations in Mexico, the Dominican Republic and Kenya. The investigative documentary reveals how international corporations try to improve their image with the help of the fair trade concept - at the expense of small producers and their employees.