No Pobre TV. A story of intrigue, suspense and beauty, set in the streets of Milan, with a mysterious succession of encounters, déjà-vu and enigmatic glances echoing the surreal atmospheres of Alfred Hitchcock’s masterpieces. A unique sequence of places, evocations and indelible feelings bring the Maison back to its timeless bond with the world of cinema, through a subtle and impenetrable plot, in a growing tension between elegance and passion, rigor and colour.