No Pobre TV. Rade is in love with Milica, but her father Marko, a village butcher, does not approve. He wants his son to finish school and leave the village. Marko buys a sick cow from Milica's father, puts a false stamp on it, and sells the meat as if it were healthy. Rade finds out that his father has been doing this for a long time, and so he comes into conflict with him.