No Pobre TV. Truth is slippery at the prestigious firm of Martín and Associates, a place where Lucía Aldarando intends to make her mark. Although go-getter Ricardo Martín heads the company, Lucía is ready to move up the corporate ladder, calling upon her smarts and her wiles to make her dream come true. Ambition, however, has a way of changing one's character, and not for the better.