No Pobre TV. UFC 318: Holloway vs. Poirier 3 was a mixed martial arts event produced by the Ultimate Fighting Championship that took place on July 19, 2025, at the Smoothie King Center in New Orleans, Louisiana, United States. Former UFC Featherweight Champion Max Holloway put his symbolic "BMF" title on the line against former interim UFC Lightweight Champion Dustin Poirier in a lightweight bout in the main event. This was their third meeting and Poirier's retirement fight.